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Mission Statement

Last Minute Hair aims to revolutionize the beauty industry while stimulating economic growth within marginalized communities by encouraging residents to shop local.


To be a beauty conglomerate that creates, expands, and sustains developing beauty businesses around the world. Last Minute Hair makes self-care accessible and effortless.

The perfect hair, flawless skin, freshly manicured nails, and a face beat to the GAWDS is only possible with the best hair and cosmetic products the beauty industry has to offer. Beauty consumers remain on a continuous hunt for inclusive, flexible, quality-driven self-care products. And every day, beauty creators are concocting unique and innovative products to upgrade the beauty market. However, gaining recognition in such a competitive market is challenging.

Last Minute Hair Present: Beauty Expo is unlike any other expo it is laser-focused to curate a space for the advancement and growth of quality beauty brands and creating space at the table amongst industry leaders. Bringing fresh, new products to the market.

Fifty hand-selected beauty vendors are chosen in the following categories: Hair, Skin, Nails, Make-Up, and Accessory apparel. They have the opportunity to market and sell their products directly to attendees in real-time.

As attendees interact, they vote for their favorite products based on their interaction with the owner, their opinions of the products’ quality, and the uniqueness of the products based on packaging.

The top three voted product lines have the opportunity to pitch their business to industry experts who will then vote based on the company’s mission,/vision, and sustainability for scale.

The finalist receives working capital towards their business, legal consultation, a session with a CPA, mentorship for mass production, and one full year of complimentary fulfillment and distribution through the Last Minute Hair platform.

Last Minute Hair aims to provide strategic alignment with industry experts to create a strong foundation to become the next beauty industry leader themselves.

They will then come back to sow into the next beauty brand finalist as their year of support comes to an end.

Last Minute Hair Presents is an annual event set to take place in select cities and countries every year.

Voting criteria include:

Rating system is rated as 1 being the lowest and 5 being the highest

Sample of questionnaire

How well did the beauty founder explain their product line? 1-5

How well did the beauty founder demonstrate their product line? 1-5

The quality of the product? 1-5

How clear was the beauty founder’s future vision for their beauty line? 1-5

Would you purchase this product if you saw it in stores? Yes/ No

Did you purchase from this vendor today? Yes/ No

Pitch Competition

(Reserved for Titled Sponsor)

Each finalist has 3 minutes to pitch their business to the judges and attendees.

Topics that they will cover:

-Company background

-Company mission

-Revenue generated

-Growth plan

The judges have 2 minutes in total to ask follow up questions for each contestant.

There is a 2 minute break in between each pitch.

Pitch Competition Rewards

$5,000 towards working capital

1 Year mentorship in global manufacturing

Lifetime access to the 100k incubator (Sponsored by 100k Incubator)

1 year business coaching (Sponsored by Ifundwomen)

1 year FREE distribution (Sponsored by Last Minute Hair)

6 month placement in a beauty retail store under pilot program

Category for Private Vendor Rooms

(Available to Sponsor)

Hair Care

  • For Natural Hair
  • All Natural Ingredients
  • Black Owned Hair Care Lines
  • For Damage Hair
  • Hair Growth Systems

Hair Styling Tools

  • Hot Tools
  • Detangling Hair Tools
  • Innovative Styling Tools
  • Hair Protectors
  • Hair Coloring tools

Hair Extensions

  • Innovative Hair Lines
  • Virgin Hair Bundles
  • Hypoallergenic Hair Extensions
  • Natural Textured Hair
  • Black Owned Hair Extensions

Skin Care

  • Remedy to Acne Prone SKin
  • For Dry Skin
  • Remedy for Uneven Tone
  • For Dark Spots
  • Remedy for Cellulite

Nail Care

  • Black Owned Nail Care Lines
  • Dipping Powder
  • Liquid Gel
  • DIY Nail Care
  • Innovative Nail Care


  • Make-Up
  • Lip Care
  • Body Scrubs
  • All Natural Make-Up
  • Innovative Make-Up Applicators

Beauty is Transformed


Tutorial for DIY at-home hair regime with sponsored product.

Tutorial for DIY at-home nail care with sponsored product.

Learn how to start or grow your
own Lash servicing business with an intensive educational session from the
founder of the Lash Whiz Academy.

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